About Us

When you work in an industry such as advertising where you're only as good as your last clever idea, you quickly learn the value of creative thinking. Yet, the thought of having to be creative intimidates many who've simply never had the opportunity to develop creatively.

For years, we've explored every nuance of creative development. Our jobs depended on our abilities to "think outside the box" and guide others to stretch creative muscles. We've attended seminars, studied books and articles, led brainstorming sessions by the hundreds and tried out countless idea exercises, ultimately attaining a pretty good idea of what works and what doesn't. With the knowledge we've acquired through experience, combined with information from the academic experts, we've selected toys we believe can help develop creativity in children, whether the creative process comes naturally to them or not.

Through our newsletter and articles featured on creativityinstitute.com, we do everything we can to try to help parents nurture creativity in their children with helpful hints, advice and suggested activities.

At The Creativity Institute, it all comes down to this. We don't believe every child can or should strive to be the next Picasso or Beethoven. We do believe that every child will benefit from accessing and developing his or her own creative resources. Creative ability at any level can enhance life satisfaction and career success, no matter what occupational avenue your child ultimately chooses.

And this is the advantage we all wish for our children and why creative toys and activities are so important throughout childhood.

Help make your child more creative for life.

Every child has creative ability just waiting to be tapped. And the right educational toys can bring it out. Infants, toddlers, preschoolers, early school age and older school age children all delight in opportunities for creative expression through colors, shapes and sounds.

At The Creativity Institute, we handpick each educational toy, every creative plaything, each piece of furniture and every toy musical instrument based on its potential for developing vital creative resources in your child.

Toy pianos, wooden and oversized foam building blocks, puppet theaters and puppet stages and people and animal hand puppets, art supplies and children's easels, play tents, dollhouses, activity sets, climbers, play environments for babies, - educational toys of every category. The scale and durability of many of these educational toys make them perfect for classrooms, day care centers and waiting rooms, too. The benefits of nurturing creativity can be profound, offering children tools for success in all endeavors athletic, artistic or academic. 


Gwynn Torres, founder of The Creativity Institute, is a career advertising copywriter, producer and creative director, Grammy nominated songwriter/musician and parent of two creative children. In creating scripts and articles for The Creativity Institute, she has focused her talents on delighting children while including educational value.